Recency segments
Group customers by days since their last order using thresholds you set. Segments recalculate on a schedule as buyers move between them.
Segment your customer list by days since last order, order count and lifetime spend, then run automated SMS, WhatsApp and email sequences against each group. Attach a discount code when the numbers justify it, and report revenue per campaign.
Every Shopify store carries a long tail of people who bought once and never came back. They cost nothing to reach and they already trust you enough to have paid. Winback Notify builds segments from your existing order data, then sends a timed sequence to each one. A buyer quiet for ninety days gets a different message from a repeat buyer quiet for a year. The app tracks which recipients ordered afterwards and attributes that revenue back to the campaign.
Group customers by days since their last order using thresholds you set. Segments recalculate on a schedule as buyers move between them.
Layer order count, lifetime spend, average order value, city and product bought on top of recency to keep offers away from bargain hunters.
Build a sequence of two to five messages with delays between them. The sequence stops automatically the moment the customer places an order.
Send over WhatsApp, branded SMS or email, with fallback if the first channel fails. WhatsApp carries the reply traffic most local buyers prefer.
Issue a unique single-use Shopify discount per recipient, with an expiry date, so you can tell who redeemed and stop code sharing.
Per campaign: messages sent, replies, orders placed inside the attribution window, revenue and discount cost, so margin is visible not assumed.
Connect your sending channels and let the app read historic orders to build the first set of customer segments.
Choose a segment, write the sequence, decide whether a discount code is attached and at what value.
Run a test send to your own numbers, then activate. Customers enter the sequence as they cross the recency threshold.
Watch the campaign report. Adjust timing, offer and channel, then leave the winner running continuously.
A message to a past buyer costs a fraction of a Meta click and converts against a list that already knows your delivery and return behaviour.
High-value repeat buyers often return on a reminder alone. Segmenting first keeps you from handing margin to people who would have ordered anyway.
Attributed revenue per campaign, net of discount cost, gives you a retention figure to put next to ad spend in the monthly review.
Sequences surface which contacts are still reachable. Hard bounces and dead numbers get flagged so your list stays worth mailing.
[PRICE] per month. Email sequences, recency segments and basic campaign reporting for a single store.
[PRICE] per month. Adds SMS and WhatsApp, value and frequency filters, generated discount codes and channel fallback.
[PRICE] per month. Multi-store, unlimited active sequences, API access and campaign setup support from our team.
It depends on the repurchase cycle of what you sell. Cosmetics and supplements justify a nudge at forty-five days. Footwear or home appliances do not. Start by looking at the median gap between first and second order in your own data, then set the first threshold just past it.
No. Opt-out status is respected per channel, and replies asking to stop are honoured automatically. Keeping suppression clean matters here, because winback lists are old and consent gathered years ago is the weakest consent you hold.
Yes. Customers with a history of refused or returned COD parcels can be filtered out of a segment, or routed to a prepaid-only offer. Winning back a buyer who costs you a return trip every time is not a win.
An order counts toward a campaign if the recipient placed it inside the attribution window you set, defaulting to a short period after the last message. Discount code redemption is tracked separately, so you can see code-driven orders against reminder-driven ones.
We will build the first segments from your order history and write the opening sequence with you.